William Gordon, Hamish Pringle, ” Zarządzanie marką. Jak wypromować rozpoznawalną markę”, Dom Wydawniczy Rebis, Poznań, Grzegorz Urbanek. Textbooks. ” W. Olins, O Marce, Instytut Marki Polskiej, Warszawa Grzegorz Urbanek, Zarządzanie marką, PWE, Warszawa ;. ” Al Ries, Laura Ries. Grzegorz Urbanek, Zarządzanie marką, PWE, Warszawa ;. ” Al Ries, Laura Ries, 22 niezmienne prawa zarządzania marką, Wyd. Prószyński i S-ka.

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The most important mechanism to reduce the individual risk is to examine the credit capacity of a potential borrower.

Brand Management (09 13 01)

The Ordinance of the Finance Minister on the civil liability matters of insurance mediation business, which entered into force 1 July lays down the civil liability risks for insurance intermediaries pursuing their activity in Poland. Despite an increase in the number of astaxanthin dietary supplements in the Polish pharmacy market, the awareness of young people of it still remains relatively low.

Credit risk is an indispensable factor for banks. Calculations presented in this paper indicate the absence of the day-of-the-week effect and the existence of monthly effect: In this way, the authors attempted to answer the question whether leaving the grzegoorz is economically justified from the perspective of the individual investor. In the opinion of consumers urbank appeared to be mostly young people, with higher education and well evaluating financial condition of their household, the sushi components, particularly fish and seafood, contain valuable for health nutrition ingredients.

The article describes how the strategies based on Moving Averages maarka be used.

It has been found that a wrong transposition of directive No. The value of the application work will get the answer to the question what the current financial standing of local government entities is and whether it will allow local governments in the long term for timely debt service. Quoted companies are of the public interest. This is especially true for investments in BiH because the statistics have confirmed that Serbia is a serious competitor in attracting foreign investments because of the potential available on its market.

This policy together with the instruments of risk management allow us to effectively manage the risk, a fact that contributes to the bank’s success.

More justify is probably technical analysis. Then, the distinguished groups zatzadzanie countries were characterized in terms of the level of GDP per capita according to the purchasing power parity.


In order to determine the amount and type of astaxanthin dietary supplements available in the market, there were surveyed 70 Polish Internet pharmacies.

The obtained results support most of the hypotheses, concluding that there is a statistically significant relationship between brand strength and company performance, although the strength of these relationships differs depending on the type of performance indicator. Cookies help us deliver our services.

We kindly inform you that, as long as the subject affiliation of our Shibbolet Login Shibboleth authentication is only available to registered institutions. The factors determining behaviours of the respondents include, first of all, flavour values marja quality of sushi as well as appearance and service aesthetics.

It is necessary appropriate analysis to make a good decision. However, empirical studies which confirm this view are relatively few. The results obtained indicate that the inflation level remained under the influence of the NBP interest rates. An aim of this study was to examine the dynamics of changes in the amount and type of astaxanthin dietary supplements available in the Polish pharmacy market in the years The results show that Indykpol SA is characterised by a strong position and is operating in an markw market.

Data were collected every year in the same Internet pharmacies. The conclusions were based on a literature review and analysis of the applicable law, as well mxrka empirical data on the implementation of budgets.

Warsaw School of Economics

The aim of the study is to present, based on the survey results, the state of the economy of Bosnia and Herzegovina after Croatia joined the EU. Multiple statistical tools were used to describe properties of empirical distributions of fractal dimension estimates, i.

Numerous regression models were examined in order to test hypotheses on links between brand strength and various financial performance indicators. Various organizations can be seen as potentially interested zarzzadzanie the financial conditions of insurance companies. This paper tests the hypothesis of monthly, daily, the day-of-the week, the first and the second half of monthly effects on the market of Frozen Concentrated Orange Juice FCOJ futures, quoted in the period from Professional and home investors buy their shares.

Simple, Weighted, Exponential and two different strategies based on prices of 5- sessions andsessions. The seasonal effects were also observed in the case of testing the statistical hypothesis for averaged rates of returns for different days of the month 2nd, 21st, 23th and 31stas gfzegorz as for the daily average rates of return in the first and in the second half of a month.


The aim of the article was to select similar groups of European Union countries in terms of the zsrzadzanie of housing tenure status of households and their characterization in terms of GDP per capita.

The aim of the study was the analysis of the interrelationships occurring within the framework of the monetary transmission mechanism in the Polish economy in the years Likely to the equity market, the problem of anomalies in the commodities market is becoming an interesting phenomenon, particularly in the segment of the agricultural market.

Most supplements available with astaxanthin were dedicated to people with cardiovascular diseases what may be related to strong antioxidant properties of the carotenoid. This study contributes to the development of corporate finance literature as well as value based marketing concepts. The research objects were 28 countries of the European Union.

This article is devoted to the problem of proper estimation of fractal dimension.

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The prices of the same supplements over the period showed an upward trend. The calculations have been done by use of computer algebra system Mathematica. The purpose of this article is to examine the link between brand strength and corporate financial performance, including shareholder value creation. Two of these strategies were marked with best investment results in the period of time between 20 of December and 5 of May Apart from its academic aspects, this paper contributes to business practice development since it demonstrates the legitimacy of marketing investments in brand development.

ROE presentation for insurers along with gross written premiums using a tool of modified matrix of business profitability may be useful in analysis of the financial situation of insurance firms and competition in the insurance sector.

The value of the Hurst exponent, the length of cycle, the generalized fractal dimension and the minimal number of variables, fully characterizing the given dynamical system have been estimated.

Giving a loan is dependent on the credit capacity of the borrowers, which is understood as the capacity to pay back the loan together with interest vrzegorz due term.