Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City by One of the surprises in Greg Grandin’s compelling new book is just. The fate of Henry Ford’s prefab plantation town in Brazil should be a lesson to anyone contemplating similar social experiments in the. Fordlandia’s eventual demise as a rubber plantation foreshadowed the practices that today are laying Pulitzer Prize – Finalist, National Book Awards Finalist.

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They used low-wage labor, often imported from China, and by the early twentieth century had selected and crossbred trees, leading to much greater sap yields. Then there is the interesting assertion that Ford employees were once some of the highest paid fordlandis the world but now make a fraction of what they made thirty years ago.

Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City

He also had a quixotic streak that led him to pour millions of dollars into the Amazon Rain Fodlandia to create a model American town. Shops, churches, and recreational centers would line a meandering road that tethered one end of the imagined community to another — an “All Main Street” city was how one magazine described Ford’s vision. Booi Addams did accept but fell ill and couldn’t sail.

Not sure about the cows.

Yet surveying what remains of it left me with an almost elegiac feeling. It alleviated the burden of fannwork and brought points on the map closer together, yet the automobile also began the trans fonriation of human settlements and migration patterns, broadening the social horizon of people’s lives. Ford’s stripping of the trees unwittingly removed leaf cover from the small creeks that ran into the river, which increased the amount of sunlight that could reach the water and subsequently enriched the algae.

The extraction and processing of latex, therefore, was based not on developing large plantations or investing in infrastructure but rather on a cumbersome and often violent system of peonage, in which tappers were compelled to spread out through the jungle and collect sap.

He is dangerously wrong. The residences flank “Palm Avenue,” which is actually shaded by mango trees, a hint that the company made some concession to the jungle ecology. Even in the late ‘s, when the settlement was started, many scientists of the time could have predicted failure.


They WfllAU Die 7: The story of the attempts to set up a rubber plantation for Ford tires at a treacherous Amazon tributary in Northern Brazil can be read as a comedy or a tragedy; Grandin splits the difference by showing both elements–describing both the nine-acre golf course and the bitter toll taken by disease on the colony.

The Rouge was consecrated a “cathedral of industry,” and Ford, one of the richest and most celebrated men in history, ordained the high priest of the modern age. It’s an old species, and during its millennia-long history there likewise evolved an army of insects and fungi that ffordlandia off its leaves, as well as mammals that eat its seeds. America remembers that the hospital didn’t just treat company employees but took in patients from all over Brazil. Chances are I can take you there.

Fordlandia by Greg Grandin

Dec 01, Louise rated it it was amazing Shelves: But the Ford exhibit wasn’t really an automobile show. Ford’s failure to keep the United States out of World War I — a task he pledged to ford,andia his entire fortune to — initiated a series of political defeats and compromises that, by the time he considered moving into the Amazon, left him without any major success apart from the considerable ones that bore his narre: Automotive industry Ford Brazil holidays features.

On weekends, the plantation sponsored square dances and recitations of poetry by William Wordsworth and Henry Longfellow. Have them work under an open sky. They also frowned on the taking in of boarders since, “next to liquor, dissension in the home is due to people other than the family being there.

Full text of “Fordlandia: The Rise & Fall Of Henry Ford’s Forgotten Jungle City”

Greg Grandin’s book is readable and retains interest fotdlandia jumps around chronologically; some chapters are mini-biographies of key figures in the project so we get the feeling of going over the same territory several times.

The reason for the economic failure was simple: The stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the Amazon.

Not sure where you should file this one in your library; we have to pick one place to put it, so lets compromise on “cautionary tale,” as this is what Grandin has crafted out of this Gothic-comic horror-history “encroaching jungle” tale. They went, Milleroffered by way of an answer, not just to preserve their “posterity from the corruption of this evil world” as it was manifest in the Church of England but to complete the Protestant reformation of Christendom that had stalled in Europe.


One aspect of his dictatorialism was a deep-seated suspicion of choice and consumerism.

That the voyagers seemed more at home under a carnival tent than in the halls of diplomacy was underscored by the arrival of a gift of two caged squirrels — “to go with the nuts,” some wag said.

A bit more focus on the project without the bookk would help. Where the two fascists drew fromLe Bon to mobilize the masses — through political pageantry, mass communication, and, in the case of Hitler, an elirrrinationist racism — Ford put most of his energies into dispersing the threat, through his nany proposals to “decentralize” industrial production. This look at the quirky, little-known venture of Henry Ford’s business into fordlajdia Amazon is interesting and fairly well-written.

Fordlandia: the Rise and Fall of Henry Ford’s Forgotten Jungle City by Greg Grandin – Telegraph

The workers tried to hold the caterpillars at bay: During the trip, an infection had eaten at his flesh and despair had brought himto the edge of suicide. By the s, the termFordism had worked its way into social science tenrrinology, as scholars began to consider the foundations and implications of the United States’ unprecedented postwar economic expansion.

He tordlandia to the United States nearly immediately, leaving his fellow delegates to make their futile “people’s intervention” on their own. Most reporters tossed feel-good questions.

He reveled in publicity that presented him as humanity’s savior, once saying that if sent into an alley blindfolded he would lay his “hands by chance on the most shiftless and worthless fellow in the crowd” and “make a man out of him. I did a little research and found that Bennett wrote an autobiography “Ford: